Matter Inc. provides integral coaching services for personal and leadership development, assisting individuals in realising their potential and gaining a deeper self-understanding
My Role
Define timeline and deliverables to meet project goals / UI - Redesign of Matter Inc. website / UX - Optimise content and user experience of Matter Inc. website / Overall brand identify / Generate assets that are in line with the new branding direction.
Released On
Platform
May 2023
Responsive Web / Social Media
NOV 2022 - MAY 2023
The Challenge
Matter Inc. required a brand refresh to not only attract fresh prospects but also aid both new and existing clients in discovering the appropriate programs and offerings.
My Approach
Enhance Browsing Experience
To enhance the discoverability of content and offerings on the website by optimising website design, navigation, and functionality. Through thoughtful improvements in these areas, we strive to make it easier for users to find and engage with the valuable resources and products available.
Engaging And Relatable Content
To create an content and experience that not only addresses customer needs but also motivates visitors to explore other content/topics that might capture their interest. Ultimately, it opens up new prospects for higher conversions and business growth.
A Stronger Brand Identity
Overall brand image not only sets apart from its competitors but also foster a stronger brand recognition that build trust, forge connections and leave lasting impressions in the minds and hearts of consumers.
Simplicity Brings Clarity
By removing unnecessary distractions and focus on what truly matters, we strive to offer our users a simple and straightforward experience. This approach provide effective solutions that directly address their needs and deliver tangible benefits.
Card Sorting
The current content was organised into separate categories, leading to a disconnected experience. We went through a card sorting exercise to streamline content organization, enhance usability, and improve the discoverability of information. Our aim is to create a user-friendly environment that allows for easier navigation and access to relevant information. This will ultimately improve the overall user experience, ensuring that users can find what they're looking for quickly and efficiently.
A Fresh Look And Feel
We did a refresh of the aesthetic elements such as colour palettes, imagery and overall design style to breathe new life into a brand. We aims to create a visually appealing and cohesive experience that aligns with the brand's values and our target audience.
Social Media
Building a strong brand presence in the Social Media world, leveraging on multiple platforms. We aim to engage with followers with compelling content to foster brand loyalty.
Thank You
For Watching
