An Experience
That Matters

⌎web-Revamp ⌎Content-Migration ⌎UI&UX ⌎Information-architecture ⌎Social-Media-Branding ⌎Squarespace-web-development

NOV 2022 - MAY 2023

Project
Objectives

Improving the Web Experience for Enhanced Offerings

We want to enhance the discoverability of content and offerings on the website by optimising website design, navigation, and functionality. Through thoughtful improvements in these areas, we strive to make it easier for users to find and engage with the valuable resources and products available.

Increase Viewership And Engagement

We want to create an experience that not only improves customer satisfaction but also encourages visitors to stay on the site for longer periods of time. Ultimately, it opens up new prospects for higher conversions and business growth.

Simplicity Brings Clarity

By removing unnecessary distractions and focus on what truly matters, we strive to offer our users a simple and straightforward experience. This approach provide effective solutions that directly address their needs and deliver tangible benefits.

Card Sorting

The current content was organised into separate categories, leading to a disconnected experience. We went through a card sorting exercise to streamline content organization, enhance usability, and improve the discoverability of information. Our aim is to create a user-friendly environment that allows for easier navigation and access to relevant information. This will ultimately improve the overall user experience, ensuring that users can find what they're looking for quickly and efficiently.

A Fresh Look And Feel

We did a refresh of the aesthetic elements such as colour palettes, imagery and overall design style to breathe new life into a brand. We aims to create a visually appealing and cohesive experience that aligns with the brand's values and our target audience.

Social Media

Building a strong brand presence in the Social Media world, leveraging on multiple platforms. We aim to engage with followers with compelling content to foster brand loyalty.