Project
Objectives
Redefining The Standards Of Customer Experience
Through understanding the importance of every touchpoint, from the moment travelers arrive until the time they depart, giving every visitor a refreshing and fondly unforgettable Changi Experience.
A Gateway To Seamless Discovery And Engagement
Enhance discovery and engagement at Changi Airport through a seamless digital experience that showcases the airport's offerings and increases awareness online and offline.
We look into the current perception of the Changi Experience
Service Gap
The physical experience of Changi Airport does not translate into the digital experience.
Consumer Experience
There is a need to increase discoverability of Changi’s offerings online, for more awareness offline.
Consumer Impression
Changi Airport is more than just an airport.
We aim to…
Inspire
Ideate and think beyond conventional functions and experiences to spark delight in our users
Be Discoverable
Provide clear guidance with an enthusiastic tone of voice, to encourage user exploration for meeting their specific needs
Comfort
Leverage on similar elements to ease users’ transitions between different experiences and touchpoint.
Reassure
Build confidence with users; both online and offline, by surfacing relevant information at the right moments and touchpoints
Discover opportunities that drive the strategy behind concept development for the new Changi Experience.
Key Responsibilities
Design Execution
Research Direction/Plan
Concept Development
